Washington State ranks 3rd in the most spoiled dogs rankings.

89% of pet owners believe that pet insurance is well above $50 a month.

50% of pet owners are very or somewhat concerned about paying an unexpected medical bill.

65 million households owns dogs compared to 46.5 million households who own cats

1/3 of Millennials own a pet.

“Pet Humanization” is leading to increased spending for premium nutrition, preventative health services and lifestyle products.

Rising digital health outlets provide an avenue of growth and a place where owners can get assistance more immediately.

AI driven nutritional recommendations and preventative care models is leading to durable, innovation led growth

Dogs are the dominant market, with over 50% of total pet spending worldwide in 2025.